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Press Release: New zero waste Roubaix case study shows ‘where there is a will there is a way’

This case study shows that it is vital to involve all stakeholders to change consumption patterns as well as waste generation habits for a successful implementation of a circular economy.

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For immediate release: Brussels, December 5, 2016

Today Zero Waste Europe[1] has released their latest case study[2]. Demonstrating how the town of Roubaix in Northern France has been able to make significant steps towards a circular economy. The case study highlights the community projects and schemes which have tackled waste at the source, even where the town lacks competences on waste management.

This case study shows that it is vital to involve all stakeholders to change consumption patterns as well as waste generation habits for a successful implementation of a circular economy. The project was so successful that 25% of participating households were able to reduce their waste generation by over 80% and 70% reduced their waste by 50%.

In previous case studies[3] Zero Waste Europe has demonstrated that high recycling rates combined with low generation of waste and low waste management costs are entirely feasible. Zero Waste Europe’s latest case study, highlights how a comprehensive approach has paved the way for zero waste in Roubaix. By integrating families, institutions, businesses, schools and associations Roubaix is creating a new circular system which aims to cut down waste at source and create a new culture of waste.

The case of Roubaix also showcases also the limitations faced by some municipalities in Europe. Roubaix, like other municipalities in France, lacks direct control of waste collection and management policies, meaning that all changes need to be approved by a consortium of municipalities that, in this case, has been reluctant to approve progressive policies. As a result of this the town decided to take an alternative approach reaching out to various stakeholders in Roubaix to minimise waste at its source.

Ferran Rosa, Zero Waste Europe’s Policy Officer said: “Where there is a will there is a way. By challenging households to directly cut down their waste, Roubaix has proven that we can all adjust our lifestyles to more sustainable patterns and make economic savings at the same time”.

Roubaix, which is considered to be the poorest town in France, illustrates that political will and citizen involvement can drive significant change in any situation, even when the competences and resources are lacking.

With the aim of successfully shifting towards a zero waste society and a circular economy, Zero Waste Europe illustrates best practices and supports local transition. Zero Waste Europe’s new campaign ‘Make your city zero waste!’[4] calls for public support in reaching more municipalities in 2017, and sharing zero waste best practices.

ENDS

NOTES

  1. Zero Waste Europe is an umbrella organisation empowering communities to rethink their relationship with resources. It brings together local Zero Waste groups and municipalities present in 20 EU countries. Beyond recycling, the Zero Waste network aims at reducing waste generation, close the material loop whilst increasing employment and designing waste out of the system. www.zerowasteeurope.eu
  2. Download The Story of Roubaix: Case Study 8- https://www.zerowasteeurope.eu/downloads/case-study-8-the-story-of-roubaix/
  3. Download previous case studies from Zero Waste Europe – https://www.zerowasteeurope.eu/zw-library/case-studies/
  4. ‘Make Your City Zero Waste’ campaign.

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Matt Franklin

Communications & Programme Officer at Zero Waste Europe
I am the Communications & Programme Officer for Zero Waste Europe. I joined Zero Waste Europe in July 2015, moving to Manchester, UK after living in Bologna, Italy, and working as a freelance campaign communications consultant. Before Bologna I worked for People & Planet as a Corporate Power Campaigns Co-ordinator, supporting UK student groups campaigning around workers’ rights in the garments and electronics industries. I have been long been involved in grassroots social movements, and campaigns for social and environmental justice. I graduated from the University of Birmingham with a degree in Anthropology and Classical Literature & Civilisations.
Matt Franklin

I am the Communications & Programme Officer for Zero Waste Europe. I joined Zero Waste Europe in July 2015, moving to Manchester, UK after living in Bologna, Italy, and working as a freelance campaign communications consultant. Before Bologna I worked for People & Planet as a Corporate Power Campaigns Co-ordinator, supporting UK student groups campaigning around workers’ rights in the garments and electronics industries. I have been long been involved in grassroots social movements, and campaigns for social and environmental justice. I graduated from the University of Birmingham with a degree in Anthropology and Classical Literature & Civilisations.

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